The Brand Guidelines template provides a complete framework for maintaining visual and identity consistency across all touchpoints. It outlines rules for logo usage, typography, color systems, and applications, ensuring the brand is represented clearly and cohesively.

Key Features

• Primary logo usage with clear space and scaling rules

• Logo variations and color alternatives for different backgrounds

• Defined brand colors and extended color palettes

• Typography overview including font families, hierarchy, and usage rules

• Social media templates (LinkedIn, Instagram, X/Twitter) for consistent communication

• Stationery designs including employee badges and business cards

• Digital assets such as app icons, browser favicons, and responsive adaptations

• Visual examples for both print and digital contexts

Design Considerations

• Maintain consistent spacing, sizing, and clear space around logos

• Use brand colors with defined contrasts and ensure accessibility compliance

• Apply typography hierarchy across both digital and print for readability

• Ensure social media layouts adapt to platform-specific dimensions

• Balance creative flexibility with strict brand identity standards

• Keep asset files organized and easily accessible for teams and collaborators

Usage Guidelines

• Always use the primary logo when possible; apply variations only when required

• Follow color usage rules to maintain brand recognition across different environments

• Apply font hierarchy consistently across headers, subheaders, and body text

• Use the provided templates for external-facing content to ensure brand consistency

• Keep physical and digital brand applications updated with new versions of guidelines

• Share guidelines internally and externally to align all stakeholders on brand usage